Following are the dates for the 2014 Leadership Institute for Women is about strategic planning and growth.
March 3 | Kellogg | One Kellogg Square | Battle Creek, MI 49017
March 6 | Lear Corporation | 21557 Telegraph Road – Building 400 | Southfield, MI 48033-6817
The market continues to evolve and change. It’s more diverse, consumer-centric and demanding. While B2B remains critical and is crucial to the company’s overall business plan, communicating directly to buyers is essential to an organization’s success. Buyers are more discerning, want to be communicated to on their terms and are more likely to respond to relevant messaging and vehicles. Developing and implementing a strategy to guide you through the changing dynamics of an increasing competitive market is essential.
This session will focus on the foundations of the strategic planning, the process and its role in achieving growth. Additionally, the importance of identifying, building and enhancing relationships with existing and potential consumers will be addressed. We will also discuss how a strategic marketing plan is the basis for developing an integrated communications plan focused on effectively communicating delivering key messages within the B2B or B2C’s segments.
Our presenter: Mark S. Lee, a Detroit native, is President & CEO, The LEE Group, MI LLC, an independent integrated marketing consulting firm focused on providing marketing, branding and communication solutions to clients. His blog, “Small Talk with Mark S. Lee”, appears via blog for Crain’s Detroit Business. In addition to being a noted public speaker, Lee is an adjunct professor of Marketing, at Walsh College, in Troy and he’s also an adjunct professor at Eastern Michigan University.
Participants will learn:
· The Essence of Strategic Planning
· How to effectively develop a strategic planning process for success
· Key Components of a strategic plan
· Simple steps to create a Strategic (Marketing) Plan
· Key Criteria to use to Measure and Benchmark Success
· Key 2014 Trends for Consideration
Next up is the highly rated Corporate Panel Discussion, moderated by Michelle Richards, CEED’s Executive Director and WBEC – Great Lakes President. The panel of corporate buyers that will share real talk on what it takes to do business with their companies and the following will be covered by the corporate procurement professionals:
· What does it take to do business with their companies
· In what industries are you seeking suppliers
· Tips on breaking through with the first contract
· Questions and answers
A Growth Exercise will be combined with lunch. We will break out into smaller teams for a working lunch with colleagues and a corporate leader. The objective of the working lunch is to debrief the morning’s presentation and panel discussion with each other. After lunch everyone will stay in their designated group for an exercise that will consist of composing a teaming proposal together. The group will select a leader to present the proposal, thereby allowing everyone to benefit from each group’s gained knowledge.
Registration will open at 8:15 am, Leadership Institute will start at 9:00am – 4:00pm, followed by a Networking Reception 4:00 to 5:00 pm. Registration costs $100.00. Continental breakfast, lunch and materials are included.
This training is designed to take woman business owners to the next level in their business through strategically thinking on how to position their company for growth. For additional information contact Deb Loeser, Women’s Business Center and Michigan Women’s Marketplace Manager at 734.838-3860 or dloeser@miceed.org.